Hire a podcast host
Turn your expertise into content.
One recorded conversation with me becomes at least four podcast episodes, a set of YouTube videos and weeks of Shorts for Instagram, TikTok and LinkedIn. Do it once to start testing. Do it every month to keep going.
You know your subject. I'm your host and your content coach in one. I do the homework, ask the right questions and bring out the version of you people actually want to watch. I can produce the finished content too.
The first call is free. We explore the idea and see if it's a fit.
Why not just record it yourself?
You can. But most people now write their scripts with AI. It doesn't sound like them, and it isn't landing. Viewers can tell within seconds.
On your own
You work from a script.
You write it, or AI writes it for you, and then you read it out. It sounds rehearsed because it is. The camera stares back and there's nobody to talk to.
With a host
You work from a question.
I act as your curious target audience. I ask what they would ask. You stop presenting and start explaining, the way you would to a person sitting across from you.
Someone across from you gives you a focal point. You're talking to a person, not a lens. That's the whole difference. A good question gets an answer nobody could script.
The podcast trap
You're the expert. So why would you be the host?
Most people with expertise decide to start a podcast. So they become the host. But a host's job is to bring out someone else's expertise. You end up interviewing other people and sharing less of what you actually know.
Flip it. Be the guest on your own show. I'm the host. My job is to draw out what you know, and every episode is about your expertise.
What every session gets you
One conversation. A library of content.
1 session
around two hours of recorded conversation
4+ episodes
podcast episodes from every two hour conversation, audio and video, for Spotify and Apple Podcasts
4 to 6
YouTube videos, 10 to 15 minutes each, one subject per video
10 to 15
Shorts cut from the strongest moments, ready for YouTube, Instagram, TikTok and LinkedIn
How a session breaks down
Every time you answer a good question properly, you're making a video. I find the subjects inside the conversation and give each one its own edit, title and thumbnail. The best two minute moments become Shorts.
About six weeks of posting from every session.
One video a week and two or three Shorts in between. Book the next session before you run out and you never start from zero again.
Then we test
You don't know which idea will travel. Neither do I.
Nobody does. That's the honest truth about YouTube. One video on its own tells you almost nothing. If it flops, you don't know if it was the idea, the title or the timing.
Six videos and fifteen Shorts give the algorithm something to work with. Within a few weeks you'll see which subjects people click, watch to the end and comment on.
Then you know what the next session should be about.
Every session builds on the last. Keep what works, drop what doesn't and go deeper on the subjects your audience proves they want.
The format in action
Still an untapped format. Joe Hudson does it brilliantly.
Not many people are doing this yet. One person who has done it brilliantly is Joe Hudson.
Joe sells himself as a coach. He couldn't do that by interviewing other experts. Every episode would be about them. So he gets someone to interview him. Every conversation is about what he knows, published around a single subject.
Notice the person across from him. They're acting as the audience, asking what the viewer is thinking. That's why it feels like a conversation you're part of, not a lecture.
One conversation, one subject. 39,000 views in six weeks.
367,000
I've Coached 1000s of People. They All Avoid the Same Thing
11 minutes
334,000
Watch 4 Years of Procrastination Make Sense in 16 Minutes
17 minutes
227,000
I've Coached 1000s. This Is the Power of Not Getting Defensive
11 minutes
Views on single subject videos from Joe Hudson | Art of Accomplishment, October 2026.
Who it's for
You have something worth saying. You just don't have anyone to say it to.
Most experts are brilliant in conversation and flat on their own. Talking to a camera is hard. Talking to a person who's curious about your work is easy.
Authors
who want people to hear the ideas behind the book
Consultants and coaches
whose best thinking happens out loud
Founders
who know their field better than anyone posting about it
Specialists
with a niche nobody else is explaining well
How it works
Host, content coach and producer. One person.
1
I do the homework
I read your book, articles or talks. I look at what's working on YouTube in your space: the topics people click, the questions they ask, the words they search. Then I plan the conversation around four to six subjects your audience already cares about.
2
We have the conversation
Two hours, online, from wherever you are. You don't prepare answers. I ask what your audience would ask, including the awkward questions. I coach you as we go, so the person who shows up is you over a coffee, not you on a stage. That's where the best moments come from.
3
You get the content
The conversation becomes at least four podcast episodes. Each subject becomes its own 10 to 15 minute YouTube video with a title and thumbnail built from what you actually said. The strongest moments become Shorts for YouTube, Instagram, TikTok and LinkedIn. I can produce all of it for you, or hand the map to your editor. You approve everything before it goes out.
From a real session
Questions I asked an author who wrote a book about suffering.
No script. I read the book, came with a full plan of questions and then mostly followed my instinct. Here are some of the questions that opened the best moments.
"Was there one moment you can pinpoint? I know you burned out. I'm looking for the very specific moment."
Why it works. Asks for a scene, not a summary. Stories make videos. Summaries don't.
"I hit a money target and set a new one straight away. Who am I trying to prove this to?"
Why it works. I go first. When the host is honest, the guest stops performing.
"Everybody has their EarPods in, consuming how to make more money. Are we just adding noise to noise?"
Why it works. Says what the viewer is already thinking. That line is a title waiting to happen.
"How is the old you different to who you are now? Actually, even that question is the trap. It's me trying to solve it again."
Why it works. I caught myself live. That's the moment the audience recognises themselves.
"There's a voice that causes suffering. Is there also a voice we need to learn to trust?"
Why it works. Turns the book's idea around. It opens a subject the author hadn't planned to talk about.
"If you have an idea for a book or a business and you need AI to validate it, isn't that the opposite of trusting your intuition?"
Why it works. Pushes back. Agreement is boring to watch. A little tension makes people stay.
"What would you suggest somebody try first, without it turning into another self improvement project?"
Why it works. Asks for one small step. Practical endings are what people share.
A moment that came out of it
I told him about my four year old changing his mind about breakfast and eating crackers all over the sofa. How I got really frustrated. How I used to carry something like that for a whole day.
It wasn't on any list of questions. But it gave him something real to respond to, and it turned an idea from the book into something every parent watching would recognise. That's what a host does that a script can't.
Questions lightly edited for reading.
Pricing
Two ways to work together
The Session
The recording and a map of every subject in it. You or your editor make the cuts.
€550
- Research on your work and your audience
- A two hour recorded conversation
- Full recording files
- A content map: every subject and Short, with timestamps and working titles
The Session and Content
Everything done. You show up and talk. I hand you weeks of content.
€1,250
- Everything in The Session
- At least four edited podcast episodes
- 4 to 6 edited YouTube videos, 10 to 15 minutes each
- 10 to 15 edited Shorts
- A title and thumbnail for every video
- A six week posting plan
Make it ongoing
A session every month and a steady stream of content that keeps getting sharper. Ask about a monthly rate.
Why me
I'm not a presenter. I'm the person across the table who's genuinely curious.
I'm Bren. I've spent 17 years in broadcasting at RTÉ, the BBC and MTV, and I now run Podlad, a podcast production studio in Dublin.
The best moments never come from a script. They come when someone stops performing and says what they actually think. My job is to get you there, and then to find every one of those moments in the edit.
I'm a host and a content coach in one. I help you work out what to say and how to say it like yourself. If you want, I produce the finished content too.
I don't pretend to be an expert in your field. I ask the questions your audience is too polite to ask. And I'll push back when something doesn't add up, because that's what makes people trust what you say.
Proof that the right cut matters
218
audio listens
112,700+
views on YouTube
One episode I produced for Wiser Than Before. Same conversation. The difference was packaging one clear subject for the right people on YouTube.
Questions people ask
Is the first call free?
Yes. It's a conversation to explore the idea. What you know, who you want to reach and whether this is a fit. No pressure and no hard sell.
How can one session make that many videos?
Because I plan the conversation around subjects, not one long chat. Each good answer to a focused question can stand on its own. The number depends on the conversation, and I'll tell you honestly what we got.
Will the videos go viral?
Nobody can promise that, and you should be wary of anyone who does. What you get is enough good material to test properly and learn what your audience responds to.
Can we keep doing this?
Yes. That's the point. Each session uses what the last one taught us, so the questions get sharper and so does the content.
Why hire a podcast host instead of just filming myself?
You can. But on your own you work from a script, and it usually feels scripted. With a host you work from a question. I act as your curious target audience, so you stop presenting and start explaining.
Do I need my own YouTube channel?
If you have one, that's where the content lives. If you don't, I'll help you set one up and plan what goes out first.
Is it only for YouTube?
No. Every two hour conversation becomes at least four podcast episodes for Spotify and Apple Podcasts. The long videos live on YouTube. The Shorts work just as well on Instagram, TikTok and LinkedIn. One conversation feeds all of them.
Whose channel does it go on?
Yours. You own the recording and every piece of content.
What if I'm nervous on camera?
Most people are for the first ten minutes. Part of my job is helping the real you come through. The version of you that shows up over a coffee. That's the gold, and it's what's winning on YouTube right now. Not a polished version of you. Not a scripted one. And nothing goes out that you're not happy with.
Where do we record?
Online. You record from wherever you are, anywhere in the world.
What equipment do I need?
A microphone, a camera and some basic lighting. Your iPhone or any good smartphone can be the camera. It can cost as little as €200, and I'll help you choose what's right for you.
Looking for somewhere to host your podcast files instead?
That's a different kind of podcast host. I recommend Transistor.
Your next six weeks of content is one conversation away.
The first call is free. It's there to explore the idea and see if we're a fit. Tell me what you know and who you want to reach, and I'll tell you honestly whether this is right for you. Pick a time below.