Starting a Podcast in Ireland? Here's What Nobody Tells You.
Most people who want to start a podcast get stuck in the same place. Not because they have nothing to say. Because they're trying to figure out the technical side, the format, the equipment and the strategy all at once — before they've recorded a single episode.
I'm Bren Russell. I've spent 17 years in broadcasting and I've helped dozens of Irish experts, founders and specialists launch shows that sound right and grow consistently. This page is for people who are serious about starting — and want to do it properly.
Talk to Bren See how I workAn honest note before we go further. If you're not ready to invest in your podcast as part of your business, the smartest move right now is to start simple — record on your phone, edit yourself, keep it lean until you've found your voice. This page is for people who are past that point and want a production partner from the start.
Figuring out your show
What's your podcast actually about? What conversation are you here to lead? What problem do people come to you for? This is the part most people skip. It's the most important part.
Format and structure
Solo, interview or a mix? Short or long? Weekly or fortnightly? These decisions shape everything that comes after. Getting them right at the start saves months of course-correcting later.
Recording and production
Equipment, recording setup, editing, mastering and delivery. Done properly it protects your reputation from episode one. Done poorly it costs you listeners you'll never get back.
Launch and distribution
Getting your show onto every platform, setting up your RSS feed, show artwork, the launch strategy. The parts that feel technical but matter more than most people realise.
"I gave Bren the task to help us start our podcast and he went above and beyond the original outline. He showed us the kind of additional value he could add without us asking."George Crawshaw — Remote Fit Pro Podcast
The biggest cost of starting without help isn't money — it's the months you spend rebuilding something that wasn't right. A clear foundation saves all of that.
Shows that launch with video grow significantly faster than audio-only. Building it in from the start is far easier than retrofitting it six months later.
No agency. No handoffs. You work with me from the first conversation through launch and beyond. The same person who set up your show produces every episode.
Brands that chose one person over an agency
