A content engine for experts
Turn what you know into content that sells.
Two hours of talking. Six weeks of content. Real data on what lands.
I research what your buyers are searching for. I interview you on it. Then I build a content engine that runs for 4 to 6 weeks, and we use the numbers to make the next one sharper.
- Q1What happens behind the scenes that your clients never see?
- Q2What would you never buy from your own industry?
- Q3What's quietly dying in your industry that nobody wants to admit?
- Q4What do you notice about a client before they say a word?
Built from what your buyers are searching and what's breaking out in your space right now.
Why the questions work
The questions aren't random.
Before we record, I research your space. What your buyers are typing into Google and YouTube. Which topics the algorithms are pushing. Which videos in your industry are breaking out, and why.
Then I turn that into questions. So every question does two jobs.
It shows what you know
You answer from real experience. That's what makes people trust you enough to buy.
It's something people want
You're not guessing. You're answering what your buyers are already searching for.
They search
do i need an accountant as a sole trader
I ask
When do people come to you too late?
They search
how to pay less tax self employed
I ask
What would you never let a client do with their tax?
Your expertise. Their search. Same answer.
How it works
Two hours in. Four to six weeks out.
- 1
I research
What your buyers are searching. What's breaking out in your space. That becomes the questions.
- 2
We talk
Two hours. Remote or in Dublin. I ask. You answer. You don't prepare a word.
- 3
I build the engine
The full conversation. Short clips. Written posts. Enough to publish every week for 4 to 6 weeks.
- 4
We read the data
What held attention. What got shared. What brought enquiries. The next session is built on that.
Volume, then data
Volume gets you seen. Data tells you what to say next.
One great post won't sell anything. Forty posts will show you which three do.
Every cycle I look at what's actually landing. Which topics hold attention. Which clips travel. Which ones bring in enquiries.
Then the next round of questions goes harder at what works and drops what doesn't. Every decision gets easier because it's built on your own numbers.
| Topic | Signal | Next session |
|---|---|---|
| What clients never see | Most shared | Go deeper |
| How pricing really works | Most enquiries | Make it a series |
| What I'd never buy | Long watch time | Cut shorter clips |
| Industry news reaction | Dropped off fast | Drop it |
Front and centre
You're not the guest. You're the show.
Most experts get seen by turning up on someone else's podcast. One appearance. Their audience. Their name on it.
Here it's yours. Your face on every clip. Your answers in every post. Week after week, people watch you answer the questions they're already asking.
That's how they start to know you and trust you as the expert.
A guest on their show
- One appearance
- Their audience
- Their brand gets the credit
Your own content engine
- Every week for 4 to 6 weeks
- Your audience, built by you
- You become the name people buy from
This is for you if
- You know your subject inside out and want it to bring in work
- You'd rather talk than write
- You want decisions based on what's landing, not guesses
- You want to be known as the expert, not a guest on someone else's show
It's not for you if
- You want a polished presenter reading a script
- You want viral trends and dance videos
- You'd rather someone else be the face of your business
Who's across the table
I'm Bren. I've spent 17 years getting people to talk.
RTÉ. BBC. MTV. Now Podlad. I've sat across from hundreds of people who weren't sure they had anything to say.
They always did. They just needed someone on the other side of the mic.
Questions people ask first
How much content do I get?
Enough to post every week for 4 to 6 weeks. The full conversation, short clips and written posts. We match it to the platforms you actually use.
How do you know what's working?
I track what held attention, what got shared and what brought enquiries. You get a short review each cycle and the next session is built from it.
Do I need to prepare anything?
No. Bring yourself. I bring the questions.
I'm awkward on camera. Will this work?
Most people are awkward talking to a lens. Very few are awkward talking to a person. Ten minutes in, you forget the camera is there.
Do I need equipment?
No. Remote sessions run in your browser. In person, I bring everything.
Is this a podcast?
It can be. Or it can just be the raw material for your posts. You decide after we've talked.
What does it cost?
Two options. €500 a month for the conversation. You get the full recording to use as you like. Or €1,200 a month and I build the full content engine for you. Clips, posts, the lot. We'll work out which fits on the free call.
You already know enough to sell.
Let's turn it into content and find out what lands. Start with twenty minutes. No pitch.
Book a free chatBook your chat
Pick a time that suits you.
Twenty minutes on a video call. Come as you are.